Institute for Tourism, Croatia
PRACTICAL WORKSHOP, SATURDAY NOVEMBER 19 2016, PART OF BEST STAY 2016
The theme of this workshop is how to extend the tourism season by offering a programme of activities for guests beyond accommodation facilities. The programme maximises the advantages of the destination, creating a personalised and orignal itinerary for the guest.
Creating such a programme requires thinking outside of the box to offer the guest the most positive, memorable and personalised experience of the destination. The purpose of creating this programme is to attract more guests to visit the destination outside of high season, increase the number of nights they stay and to come back again and again.
Workshop attendees will benefit from being presented with practical ideas and examples which can be implemented immediately, creating new programmes of activities for a new types of guests. This in turn will improve the current offering for both new and existing customers.
The goal of this workshop is for Hotel Directors, Apartment Owners and Tourism Boards to:
create new programmes to extend the tourism season
become more competitive internationally
come together as an industry to promote tourism all year round.
08:30 Departure from Opatija (outside hotel Royal, stop-over in Rijeka at 09:00h to pick up passengers)
10:00 Arrival in Kuća krčkog pršuta in Krk, welcome drink and morning menu (prosciutto, cheese, homemade bread, drink of choice)
Nataša Jurina, tourist office director, City of Krk Tourist Board, Croatia
Majda Šale, director, The island of Krk Tourist Board, Croatia
Jagoda Vukušić, owner, Agrotourism Japodi, Croatia
Richard Windischbacher, TIC manager, Graz Tourismus und Stadtmarketing, Austria
Goran Pavlović, head of the convention bureau, Tourist Board Opatija, Croatia
Danijela Čavlović, general manager, Studio Kairos, Croatia
Branka Ponolijo, director, Polo Line, Croatia
Boris Krstanović, director, Multilink, Croatia
Marija Rusan, expert associate, Croatian Chamber of Economy, Croatia
Attendees will think of, and create, their own programme for guests for 365 days a year: Think of how you will create a programme for your town or region for an average day in March, May, October or December
Prepare a way to present this to your guest (Before, during and after arrival)
Think of 3 different types of guests and tailor the programme to each type
- How to present this offer to the guest even before the reservation and during the whole year?
13:00 Working Lunch (šurlice with prosciutto and mushrooms, drink of choice)
Short presentations of attendees' programmes and advice for improvements
Advice for promoting your programme online, through tourism boards, agencies and other options for cooperation with others to contribute to tourism 365 days a year.
15:45 Afternoon break and lunch
17:00 End of programme and departure to Opatija / Rijeka
Bus transport from Opatija to Krk island, and back, all morning and afternoon breaks with food and drinks, lunch with drinks, programme with materials.
Workshop time and place:
Kuća krčkog pršuta, Krk island
Saturday, November 19. Departure from Opatija at 08.30h, arrival back at 18.00h approximately.
€ 105 + VAT (25%)
€ 80 + VAT (25%) if you are also attending one or both days of the Best Stay conference. Register here.
For more information, please contact us by email firstname.lastname@example.org or by telephone +385 51 580 730.